Five Tips to Help your Private Label Brand Succeed
Private label is hot. More and more consumers are not accepting store brands. But, to make sure sales growth keeps pace with customer acceptance, you need to determine the right way to execute. Thus, as you already have a captive customer base, you only have to concentrate on impressing them with your own brand products.
Below are some tips to ensure the success of your line:
Always Prioritise Quality Over Price
Ensure your offer quality products that can compete with national brands. They should be something you are proud to put your name on so do not put price in front of quality. Thus, if you want to carry private label frozen fruits, choose a reputable supplier.
Make your Brand Name and Logo are Prominent without Being Dominant
Your products’ name, their purpose, and their benefits must be more dominant. Also, they need to state clearly their forms. Ensure your brand is uniform across products to boost recognition. When you are offering foods, make every item appetizing. For health-related products, choose more sober packaging.
Give Just Enough Discount
Keep in mind that there is a fine line between pricing your products too high and too low. Pricing your label too low can plant doubt in the minds of your customers on the quality of your products. Also, when your price is too close to that of a name brand, your customers are likely to feel they are not getting enough discount from your brand.
Ensure Perfect Product Packaging
Make sure your private label looks as professional as national brands. You need to have a brand, label, and logo that represent your store and capture attention while on the shelf. Also, think about trademarking your log but find a lawyer who can help you for a reasonable price.
Promote your Label
Feature your private label in your internal marketing such as emails to customers, newsletter, and your website. Also, try giving away sample products during special events or to new customers who can introduce more shoppers to your brand. Make brochures to hand out to shoppers to keep your customers informed about the quality of your products and ingredients. Don’t forget about social media marketing.
Moreover, ensure your employees are as excited about your products as you are. Give them products at a cost to encourage them to use and sell them. Employees who believe in your products are likely to point customers to them more often. In turn, your brand will be more popular among customers.