Knowing About the Difference Between B2B And B2C Marketing


The business to business (B2B) marketing and business to consumer (B2C) marketing are the two different aspects of marketing. One type is more logical and the other tend to be emotional. However, there are some differences between B2B and B2C marketing. It plays a major role in deciding which type of work is best for you and how much you can afford to pay for marketing.

Differences between B2B And B2C Marketing

B2B Marketing

B2B marketing has a professional touch in it. In this marketing personal emotions are not involved in the purchasing decision. For ex. most of the B2B purchase start with personal referrals while some with trusted referrals. When you create a website at this point B2B and B2C marketing can be done for the promotion purpose.

In B2B marketing main focus is on the logic of the product and its various features. This is about people who use the product rather than the product itself. For ex, if your company sells any kind of productivity software and you are doing marketing for the business, you should be able to show your client that using this software will save their money.

When they use the software, they will be able to manage their work through the use of this software. B2B customers take a long time and do the research before purchasing the product. They can even click your site to get in-depth information about the product.

B2C Marketing

When you plan to market your product to a consumer then you need to focus on the benefits provided by the product to the consumer. Consumer decision is emotional and they need a number of distribution channels for their convenience.

Consumers do not show interest to the lengthy marketing message and they want to the point marketing. The message should be simple and easy to understand. Consumers can purchase a thing quickly or within a few days.

The example of productivity software can be considered. The consumers want to know how the software will make their life easier with no complexity. The B2C customers want to see the reviews on the product pages and have a shortened research process. B2C customers purchase a product to make their lives better.


Thus, the proper understanding of both types of marketing helps in making your marketing campaign successful and provides you with good results in the future.

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