Landing Pages and SEO: How to Increase your Leads and Conversions
You create a website for your business to increase sales and grow your business. You may spend money on search and social advertising. Also, you may expend resources to publish content to boost organic traffic. But, is your site effective enough to convert your visitors into prospects, leads, and active customers? Having landing pages provides you many opportunities.
Landing pages are pages with a specific, targeted marketing message. They are meant to create a conversion event which can be anything from a transitional call-to-action or a quote request with city-related keywords.
Landing pages are designed to acquire contact information in exchange for something a visitor wants. You will need to optimise these pages by expert providers of seo services. Your visitors may want to be notified every time you have a special offer or event, a rate quote, free estimate, or a free e-book. Nevertheless, this provides you with the ability to continue to market to them in the future. You need to give your visitors as many conversion opportunities as possible without becoming intrusive.
Landing pages are optimised for direct sales, relationship building, and lead generation. Your visitors may found your site due to your informative content; however, you will need a landing page to take the next step to make the conversion. Studies show that companies can see an increase in their leads when the increase the number of their landing pages from 10 to 15 so make sure you provide as many relevant and educational pages as possible.
It is important to black hat SEO and why you should avoid it, and use only white hat techniques to avoid penalties from search engines.